Juicy introduces its own quality standard – the Juicy quality seal – that guarantees the highest, uniform quality of its products, a caring attitude towards customers, the best value for the money, and additionally emphasises the joint corporate identity of all the Juicy brands.
Since the very start of production, Juicy has insisted on the highest quality of raw materials, the production process and final products on the shop shelves and in cafes, as well as on building a relationship of trust with its customers. This has been recognised by customers, and is continually confirmed by international certification houses. In 2015, Juicy received the Qudal gold medal, awarded by the respectable Swiss organisation ICERTIAS, showing that Juicy 100% natural fruit juices were assessed to be the best quality among the competition by domestic consumers. ICERTIAS also awarded Juicy with the Best Buy Award, showing that domestic consumers have selected Juicy as the best brand with regard to the ratio of price and quality. The Superbrands Croatia seal was awarded by a British company that has evolved as an expert authority for branding in 88 countries, showing that Juicy is one of the top domestic brands in terms of reliability, quality, recognisability among the competition, and its emotional effect on consumers.
“At Juicy, we insist on premium quality juices, and on ensuring the highest possible value for buyers. Our leading market position and the domestic and international recognition we have received are proof that our buyers recognise and support our work. With the seal Juicy Quality, we decided to further stress our commitment to quality, and to firmly set a high standard of quality in the production of fruit juices and beverages on the domestic market. The seal Juicy Quality sets the standard of quality and the Juicy identity that guarantee customers a premium quality product, the best value for the money, and a fair stance towards customers,” stated Nenad Gorjanović, marketing director for Stanić Beverages.
All products within the Juicy brand will bear the Juicy Quality seal. In addition to the Juicy natural fruit juices, this also includes the remaining brands: Juicy Kids, Juicy Fresh, Juicy Fruits and Juicy Vita. All new products from the Juicy family will also be required to meet the highest Juicy quality standards.
